Blu Homes Transforms the Home Buying Experience and Wins the Gold Prize with Redesigned Website
January 28, 2015
The company adds 2015 Best Website to Design and Product awards received in the last year, impressing judges with cutting-edge digital tools and elegant design that reinvent the consumer home buying experience.
VALLEJO, CA – January 28, 2015 – Blu Homes®, America’s leading premium prefab home builder, begins the new year with two major awards from the National Association of Home Builders (NAHB). Blu Homes was recognized on January 20th with the 2015 Gold Award for the category Best Website at the “Nationals” – one of the building industry’s most prestigious events. A Sidebreeze built in Healdsburg, CA, also earned Blu Homes a 2015 Silver Award for Best Architectural Design of a One-of-a-Kind Home. A diverse panel of industry professionals from across the country selected Blu for the top awards from more than 1,330 entries. The distinctions add to Blu Homes’ product awards received for best residential design for environmental performance, prefab and urban infill homes over the last year. To view the gold medal-winning website, visit www.bluhomes.com.
Blu Homes’ newly designed website was created in partnership with renowned digital experience firm, Nurun, of San Francisco—designer for tech industry clients ranging from Tesla to Apple to Nest. Blu’s elegant, dynamic website transforms the consumer experience for buying a custom home, allowing clients to customize their home in 3-D with thousands of possible combinations, control their budget with clear real-time price feedback, and order a Conceptual Design Study for their dream home with a simple online credit card transaction. Blu’s award winning new site reflects the company’s innovative approach to creating beautiful, high-performance homes for discerning homebuyers who care about design, quality, value and sustainability.
“Blu Homes is revolutionizing the home buying experience with premium custom homes that can be designed and delivered in a dramatically faster, easier way than the traditional stick-built options,” said Tim Barber, Executive Director at Nurun. “The new website combines Blu’s stunning product imagery and unique technology to demystify the process and educate customers . . . we at Nurun are super happy with the result; we all want a Blu home!”
If shoppers have any questions, they can now chat directly with Blu’s customer service team online through the new site’s on line chat function, and Mark Gu, Blu Homes’ Director of Market Development, hinted at more to come -- “Toward the end of this year we’ll be pushing the envelope even further by giving visitors the ability to combine homes into ‘mini-estates.’” He continued, “It will be similar to SimCity — except you can order our homes in real life.”
About Blu Homes
Blu Homes (www.bluhomes.com) is the leading provider of premium prefab homes in North America. Designed in California and built in half the time of conventional custom homes, Blu homes feature soaring ceilings, walls of glass ‘letting the outdoors in’, luxury quality finishes, and integrated high performance technologies for convenient and comfortable living. Blu’s proprietary information technology enables customers to create their unique home design online in 3-D, and receive a clear, fixed price. Skilled craftsmanship and unique steel-reinforced building technology allow Blu to build beautiful, open-plan designs, ship them efficiently and complete them quickly for a simple one-stop process for its customers.
Built in its 250,000-square-foot state-of-the-art manufacturing facility in Northern California, Blu’s inspired and nationally recognized products can be found from New York to the Colorado Mountains and the Pacific Coast. Visit www.bluhomes.com.