News

Blu® Homes Opens its First Immersive Retail Experience with New Silicon Valley Design Center

June 26, 2015

Company strengthens commitment to innovation and sustainability by building its first hands-on retail experience in the heart of Silicon Valley, with a plan to roll out similar locations nationwide.

The public is invited to celebrate the grand opening in Redwood City on
June 27-28.

VALLEJO, CA—June 26, 2015 /PRNewswire/— Blu® Homes, Inc. (“Blu”), America’s leading provider of premium prefab homes, today announced the opening of its Silicon Valley Design Center. The 24,000 square-foot Redwood City, CA location is the company’s first prototype for a series of immersive retail design centers that it plans to open in key regions, including the greater Bay Area and Los Angeles.

“We selected Silicon Valley for our first retail Design Center because we wanted to place ourselves at the epicenter of daring new ideas and business models,” said Maura McCarthy, Blu Homes co-founder and vice president of market and business development. “Silicon Valley is the perfect place for Blu. From the very beginning, we’ve always been a tech company focused on disrupting the traditional homebuilding industry.” Read more about Blu as a technology company that builds homes on the Blu Homes blog.

Currently comprised of its Phase 1 design center and pod, Blu Homes will grow the Silicon Valley location into a retail destination where homebuyers can explore up to three different Blu Homes’ design models over the next twelve months.

Starting June 27th, visitors will be able to tour the Blu Homes Design Center, and its surrounding low-water landscaping, interact with Blu Homes’ team members and review samples of Blu’s fixtures and finishes. Additionally, visitors can explore Blu’s suite of powerful 3D design tools, including:

  • Blu’s proprietary 3-D walkthrough, “Blu View,” which uses Oculus Rift goggles to experience in virtual reality home models that are not on the site

  • Blu’s 3-D Configurator, which allows homebuyers to design their home and select fixtures and finishes while receiving real-time pricing information

  • Place their home on their building site in Google Earth to check views and solar orientation

  • Be one of the first to try Blu’s recently launched Modern Mini-Estate Builder, which gives users the ability to choose a Blu Home, put it on site and then add garages, decks, pods, and even additional homes to create an expansive retreat

McCarthy continued, “We envision the Design Center becoming a space where customers can get their questions answered, explore our models, and use Blu’s technology tools in a relaxed retail environment—either by appointment or by just stopping in.”

The public is invited to attend the grand opening of the Blu Homes Silicon Valley Design Center from noon to 4 pm on June 27th-28th. A special program on June 27th will include a ribbon cutting ceremony with local Silicon Valley officials and a presentation by Blu Homes CEO Bill Haney. Visitors will be able to enjoy local food trucks and music throughout the grand opening weekend.

To attend the Silicon Valley Design Center Grand Opening Event, register for the event here. Attendees must receive a printable confirmation page and an email confirmation.

For more information, email info@bluhomes.com. Or, visit www.bluhomes.com, follow Blu on Facebook (http://www.facebook.com/bluhomes) and Twitter (@BluHomes).

About Blu Homes

Blu Homes is the leading provider of premium prefab homes in North America. Designed in California and built in half the time of conventional custom homes, Blu homes feature soaring ceilings, walls of glass ‘letting the outdoors in’, luxury quality finishes, and integrated high performance technologies for convenient and comfortable living. Blu’s proprietary information technology enables customers to create their unique home design online in 3-D, and receive a clear, fixed price. Skilled craftsmanship and unique steel-reinforced building technology allow Blu to build beautiful, open-plan designs, ship them efficiently and complete them quickly for a simple one-stop process for its customers. Built in its 250,000-square-foot state-of-the-art manufacturing facility in Northern California, Blu’s inspired and nationally recognized products can be found from New York to the Colorado Mountains and the Pacific Coast. Visit www.bluhomes.com.