Realty and research in Utah
We asked Andrew Stone, a realtor and EcoBroker at Windermere Utah we’ve been working with, to write something for us about a research event we ran with him recently in his area:
Andrew StoneWorking as a Realtor and EcoBroker Certified agent in Utah I had the opportunity to work with Blu Homes Co Founder, Maura McCarthy as she was scouring the country for a place to locate one of the first Blu Homes products. In the process of determining if Utah was the right place to Launch Blu Homes, we put together focus groups to gauge the interest of Utahan’s in the products that Blu Homes will offer.
Because of the diverse population in Utah we were able to build a group of people from many organizations and professions. Attendees in our meetings included Preston Koerner, owner of the Green Design Blog, Jetson Green, a member of the Utah Clean Energy Task Force, members of Net Impact, the USGBC and local architects, builders, realtors, residents and homeowners. Through the focus groups we were able to pinpoint areas in the home designs that needed to be changed to fit Utah’s unique environment and tastes and because Blu Homes have designed such unique, affordable and ecological homes to begin with, they were immediately accepted by the groups with only minimal cosmetic and design alterations to interior layouts and exterior finishes. The participants were very excited by the ease at which these homes could also be customized. Being able to add custom “pods” to the design gave a completely different feel to the home and would allow additional customization for each potential owner.
We found that Blu Homes will be offering a product that will generate a strong interest in Utah and feel that Utah is a key location for the build of one of the first homes and the launch of the product in the West. Blu Homes was met with great enthusiasm and support. We are now working on securing a yet to be named location for the first home and hope to announce it soon!
As Andrew said, we are looking forward to going forward with our first products and announcing our progress in the next few months!
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