Diana Helfrich | VP of Marketing
As Blu Homes’ vice president of marketing, Diana Helfrich is responsible for driving the company’s marketing, branding, advertising and communications. She brings to Blu more than 25 years of executive and marketing experience in the clean-tech and high-tech sectors.
In her previous role as vice president of marketing at SolarCity®, she helped bring the company from start-up to leading clean energy company. Prior to SolarCity, Diana was vice president of marketing for BigBand Networks and vice president of marketing for Copper Mountain Networks.
With a history of promoting renewable, eco-friendly technologies, Diana is passionate about doing work that improves our planet, delivers benefits to the community and has a tangible environmental impact.
Diana loves building brands, the excitement of start-up environments, exercising, cooking and sharing fun times with family and friends.
Diana received a BA in English Literature from the University of California at Berkeley and an MBA from St. Mary’s College in Moraga, California.